Powerset to upset Google?
Google may be facing some news competition from a venerable technology source: Xerox’s Palo Alto Research Center.
Xerox PARC has agreed to license an array of patents and technology to a new start up, Powerset, which will focus on “natural language” search. Other companies have been working in the field as well, but Powerset is counting on the PARC technology, along with the $12.5 million it raised earlier this year, to help it take on Google.
But one question remains: even if Powerset has better technology, is there a market for it? Or will people be content to stick with the search they know?