Parking stripe ads assault the senses from beneath your feet

September 19, 2007

Parking Stripe Advertising, a three years young agency from Colorado, is responsible for taping over everyday parking stall lines with advertisements. Their unique marketing tool covers those long yellow and white lines with a heavy-duty tape bearing promotional ads. The advertisements themselves cost about $40 per stripe and are made using a heavy-duty tape that’s recyclable with adhesive that breaks down over time.

A current promotion, advertising the return of ABC’s Desperate Housewives, is running concurrently in California and New York, and it appears to be a hit with the parking crowd, though store owners have reported a few complaints. Otherwise, consumers and advertising analysts alike think the idea is brilliant for the way it captures one’s attention in a new and unique way

Posted in Creative Marketing, General