Entries from October 2007

Open can of worms from OpenSocial

Date October 31, 2007

When Google announced that its new social-networking initiative would extend to any site that wanted to participate, the land grab for the social Web’s attention just got a whole lot more intense.In a move that was anticipated for weeks, Google has unveiled a set of application program interfaces (APIs) that allow third-party programmers to build [...]

Create an HTML Email Signature to Showcase Your Web Presence

Date October 31, 2007

MyBlogLog has just added a very convenient feature that allows members to create rich text HTML signatures for use in email programs like Microsoft Outlook and Outlook Express.

If your web presence is spread across lot of sites like Twitter, Facebook, YouTube, Digg, Del.icio.us and more, you can put links to all those social profiles in [...]

Google launches open APIs for social networks

Date October 30, 2007

Borrowing a page from Sun’s Java playbook, Google is announcing a way for programmers to build social applications for multiple Web sites at once.

Google’s version of this “write once run anywhere” concept is called OpenSocial, a set of common application programming interfaces (APIs) that will enable developers to create applications for social networks, blogs [...]

Skype rolls the dice with Facebook games

Date October 30, 2007

Facebook is quickly becoming a way for established software publishers and services to gain new market share. Today Skype (for Windows and Mac) slipped an app launcher for 18 games into Facebook’s app directory. I might mention that the games already exist as Skype Extras. Not only will the new app advertise this content [...]

Google gives social networking another go

Date October 30, 2007

Though almost everything Google touches seems to turn to gold, there is one project that never quite became ubiquitous (at least here in the U.S.). Orkut may have found a following in Brazil and Asia, but I don’t know anyone who uses the service. As Erick Schonfeld reports in TechCrunch, that may be about to [...]

AdBrite puts spotlight on Facebook application ads

Date October 29, 2007

Online advertising firm AdBrite is set to announce on Tuesday a new program to serve ads for third-party Facebook applications. Considering it a niche “channel” alongside existing AdBrite verticals, the company has launched a new Web-based interface so that Facebook application developers can join the program and make their inventories “instantly available to AdBrite’s large [...]

NBC wanted a cut of iPod revenue

Date October 29, 2007

Posted by Tom Krazit

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Digging into Facebook’s ad future

Date October 25, 2007

The fireworks have faded, the champagne has been uncorked and drunk, and now it’s time to get down to business: Now that Microsoft has acquired a $240 million stake in Facebook to expand its advertising partnership, how is either company going to profit from the deal?

“That’s the question that has surrounded social networks for the [...]

Handvertising: Marketing (re)discovers the human body

Date October 25, 2007

(Credit: Handvertising USA)
Advertising space is scarce. No wonder advertisers are innovative when it comes to taking advantage of under-utilized real estate – such as the human skin.

Handvertising USA is an Orange County-based company that connects advertisers with customers willing to display ads on their hands. “Almost everyone has been to a county fair, swap meet, [...]

Even more cash for Facebook?

Date October 25, 2007

Looks like the “$240 million poke“—also known as the high-profile stake in Facebook that Microsoft acquired on Wednesday—may not have been the only deal-making. Forbes’ Elizabeth Corcoran posted a quick blog entry saying that she’d heard two New York-based hedge funds had each handed over about $250 million to the cash-fueled social network. The Silicon [...]