Entries from January 2008

Finam Invests $30 Million in Social Network Badoo

Date January 21, 2008

Badoo is a global social network popular in Latin America and Continental Europe with 12.7 million registered accounts. The folks at Quintura have news that the Russian financial group Finam invested $30 million for a 10% stake in ownership, hoping to help Badoo expand in Russia. Back in 2005, Finam made a similar move by [...]

Research Tidbit: What’s hot for 2008 in marketing?

Date January 1, 2008

Few marketing programs completely fulfill one’s hopes. In the new year, marketers should avoid over-hyped opportunities to focus on measuring success by one satisfied customer at a time. Here are the key ideas you should consider.

Time to Green
A “green” plan is no longer a luxury. Every day, another venerable brand commits to a sustainable future. [...]