Entries from March 2008

CareerBuilder’s Non-Beacon Facebook Ads

Date March 31, 2008

CareerBuilder has been working hard to insert itself as deep as possible into the social media realm, and its medium of choice appears to be Facebook. The job search site already had a budding Facebook presence, thanks to things like the CareerBuilder Facebook application for alerting job seekers based on their personal data, amongst [...]

Research Tidbit: Irrational Consumers

Date March 31, 2008

Consumers are swayed by what they choose to believe vs. the facts.

From the daily $4 cup of latte to the great deal on flat screen TVs, we consumers think we’re buying rationally but we’re not. Humans are predictably irrational in our decision-making process, and that’s proven over and over again by the poor buying decisions [...]

Google’s Brain Dump

Date March 29, 2008

This week, Wired’s Epicenter blogger Betsy Shiffman assembled a list of ex-Googlers who’ve gone on to start their own independent ventures or emigrate to younger technological institutions. The article’s title: “Can Google Stop the Brain Drain?”

Shiffman simply relays the facts. She highlights companies like FriendFeed, Twitter, HowCast, Xobni as relatively new entities formed or at [...]

SEO Club relaunches

Date March 28, 2008

Hey there … my buddy, Nathan Anderson, author of Search Engine Optimization Tactics (available right now for free) recently re-launched his incredible SEO Club.

I was a member of SEO Club back in 2003 when Nathan first started providing this kind of data. “What kind of data” you ask?

Here is a snippet:
Membership to SEO Club [...]

SmartyPig is One Smart (Social) Savings Plan

Date March 27, 2008

SmartyPig is a recently launched site that brings a community approach to a single savings goal. With SmartyPig, you actually set up a savings account with the bank it’s partnered with (West Bank), and invite others to contribute to your savings account.

The idea is to set a goal (for a new bike or books for [...]

Facebook: People you may know

Date March 27, 2008

Earlier this year AllFacebook reported that Facebook would be adding a friend recommendation tool to the site. Just yesterday they turned on the feature and today I was finally able to view a list of friends that I may be connected to. This is similar to LinkedIn which also began offering the feature recently. As [...]

Carpool Video on Facebook

Date March 27, 2008

The community outreach manager from Current TV provided me an awesome video about application development on Facebook. The video follows around the developer of the carpoolers application. It’s a really high quality video and I thought it had some great content. Check out the video below and let me know what you think:

Here

Slower advertising growth at Google shows effects of economic woes

Date March 27, 2008

Google Inc., the most-popular Internet search engine, saw slowing growth in the number of clicks on text advertisements, raising concern that a sputtering economy is hurting sales.Clicks on Google’s sponsored links – four-line ads that mostly run alongside search results – [...]

Google says “No kids allowed”

Date March 27, 2008

Google’s terms of service, while ignored by the vast majority of users, contain a pretty shocking clause: Under 18’s are not permitted to use any of Google’s Web properties. That’s right, kids—no search, YouTube, Gmail, news, or images.

Under 18s wishing to watch YouTube videos of skateboarding dogs, or perform research for a school project will [...]

Your Mentor Is Out There - In Cyberspace

Date March 25, 2008

Last spring, Morgan Dalley of Austin, Texas, needed guidance on targeting and marketing her fledgling business hosting spa parties. At a meeting of a local business group, she heard about a Web site, MicroMentor.org, that matches entrepreneurs with volunteer mentors.
She built a profile on the site, and then searched its database of prospective mentors.
She found [...]