How SocialAds Will Revolutionize Advertising

March 13, 2008

Over time these systems are able to determine degrees of influence from all of our contacts. Through the viewing of profiles, reading of messages, and clicks on links related to our contacts, social networks in conjunction with newsfeeds can now determine who has the most influence on us.

These systems can help us derive an influence factor between two individuals as well as the summation of an individual’s personal influence factors. These influence factors can be instantly monetized. Advertisers receive a highly efficient advertising platform and individuals are rewarded for their level of influence.

The initial response by users to this new form of advertising has been mixed as many are shocked with their friend’s image appearing in an ad. While initially these SocialAds may not be overwhelmingly embraced, users will eventually realize that these advertisements are in reality the democratization of advertising and that we can be rewarded for the effort we put in to building our relationships.

When an advertiser contacts me in the future to advertise on my various websites, they won’t ask me simply for pageviews, instead they will ask me for my personal influence factor. The higher this factor, the more money I can generate from each advertisement. I am in turn rewarded for building my influence and the platform which calculates this influence is also rewarded through a basic fee.

Philosophical Conflicts

As we begin to explore this new form of advertising questions immediately arise. Is the monetization of our influence and personal relationships ethical? Is this something that consumers want? There are a number of other questions that arise and while I have an opinion on each one, I do not have a complete answer.

This is for the people to decide. As I see it the power has finally been granted to the people and advertisers no longer just pay the media companies but instead everybody. While this revolution may not take place overnight it is occuring and my opinion it is the next phase of advertising.
What do you think?

Posted in From Jacob, Internet Marketing, Social Networking, Technology