Slower advertising growth at Google shows effects of economic woes

March 27, 2008

Google Inc., the most-popular Internet search engine, saw slowing growth in the number of clicks on text advertisements, raising concern that a sputtering economy is hurting sales.Clicks on Google’s sponsored links – four-line ads that mostly run alongside search results – rose 3 percent to 515 million in February from a year earlier, researcher ComScore Inc. said Wednesday. In January, Google had no growth, after a 25 percent increase in the fourth quarter. Google dropped to a nine-month low in Nasdaq trading after ComScore’s report last month.

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