Yahoo’s CEO Jerry Yang made the rounds on Capital Hill on Wednesday, in an effort to dispel antitrust concerns surrounding its search advertising deal with Google.

During his one-day visit, Yang met with Sen. Herb Kohl, D-Wisc., who chairs the Senate Antitrust Subcommittee.

Kohl has previously expressed concerns that the deal between two technology search rivals could [...]

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For the first time since 2004, quarterly sales of Web advertisements dipped slightly from the previous three months, according to new research released Tuesday.

From January to March, Internet ad spending hit $5.8 billion, down from an all-time recorded high of $5.9 billion in the fourth quarter of 2007, according to research from the Interactive Advertising [...]

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Among all the discussion of the opening of the social web, one thing continues to be a sticky issue for social networks: the lack of a revenue model. While there is advertising revenue being generated on social networks, it is still a fraction of the amount being generated on sites like Yahoo! and Google. Om [...]

Posted in Social Networking No Comments »

eBay has pulled the plug on Media Marketplace, a controversial pilot program designed to buy and sell radio and TV advertising on the Internet. The Internet auction house confirmed the closure of the program after one year with the brief message: “We have ended our pilot program in this market.”

The system got off to a [...]

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Media companies should see Google not as an enemy but as an ally that’s trying to make advertising work on the Internet, Chief Executive Eric Schmidt said Wednesday.

Google has a financial incentive to make sure advertising can support companies that supply high-quality content, Schmidt said during an on-stage interview here with Ken Auletta, The New [...]

Posted in General, Internet Marketing No Comments »

Some say that since the economy is suffering from slowed growth right now, the amount of money spent on advertising will also take a downward turn. Others point towards the online marketing solutions as cost effective ways in which to circumvent any budget-pinching effects on the marketing end. Whatever the case may be, organic, word-of-mouth [...]

Posted in From Jacob No Comments »