Facebook overtakes MySpace globally

Date June 23, 2008

New figures from metrics firm comScore show that, in May, the battle of the social-networking sites may have gained a new front-runner: Facebook appears to have surpassed long-time rival MySpace in worldwide unique visitors for the first time. ComScore representatives said that Facebook’s lead began in April, when the site passed MySpace by a hair, [...]

Where’s the Social Network Money?

Date June 14, 2008

Among all the discussion of the opening of the social web, one thing continues to be a sticky issue for social networks: the lack of a revenue model. While there is advertising revenue being generated on social networks, it is still a fraction of the amount being generated on sites like Yahoo! and Google. Om [...]

The Guide to Success in Social Media

Date June 5, 2008

At least a couple times a week I have someone contact me that is trying to take advantage of social networks and social media in general to promote their business. Frequently they’ve heard success stories on sites like Facebook and they want to get in on the action but don’t know where to start. While [...]

SMS-Enabled Social Networking to Save New Contacts

Date May 6, 2008

SMS is sort of a universal underpinning of mobile communications all over the globe. People are able to do everything from chat to purchase goods to transfer cash to one another in a kind of wireless, Western Union-like method, all by way of the very basic but supremely useful medium known as the text message.

So [...]

Everywhere and nowhere

Date March 21, 2008

Social networking will become a ubiquitous feature of online life. That does not mean it is a business
Illustration by David Simonds
A LARGE but long-in-the-tooth technology company hoping to become a bigger force in online advertising buys a small start-up in a sector that everybody agrees is the next big thing. A decade ago, this was [...]